*As a response to Covid-19 restrictions on public gatherings, this workshop will now be hosted as a two-hour webinar. After booking, you will receive webinar joining instructions.
Does your organisation have a brand identity? The answer is yes. The only question is whether you are consciously managing the ways in which you are perceived, or just allowing people to make assumptions about your organisation based on your unintentional use of language and visual representation.
A crucial foundation for any successful project or business is a clear brand identity that resonates with the necessary audiences. This workshop will focus on working through the different elements that make up an effective brand identity in today’s cultural context, with a particular focus on efficient ways for new projects to define themselves visually and verbally.