“There may be opportunities on the horizon” [CLA]
The Country Land and Business Association (CLA) has just produced a piece looking at how to ‘reinvigorate’ the tourist industry:
Tourism plays a vital role in the UK’s rural economy. Following a challenging few years, the CLA’s Avril Roberts discusses how the sector needs reinvigoration to help it weather current challenges
Since 2020, the sector has dealt with a global pandemic and is currently facing a cost of living crisis. Households will be changing spending habits, and businesses will experience significant rises in energy costs. However, there may also be opportunities on the horizon – for example, the Rural England Prosperity Fund, the reorganisation of Destination Management Organisations (DMOs) in England and the opportunity for governments to see rural tourism as a key driver for economic recovery post-recession.
And the CLA suggests some specific steps which the government could take – including on tax and new regulation.
“Holidaymakers can opt for accommodation that doesn’t exacerbate the housing shortage, such as renting a room in an owner’s home, rather than a whole flat or cottage. Families could choose a cabin, caravan or campsite. Or how about trying a B&B or a local hotel.” [Oliver Berry]
And also by promoting green tourism – aka ‘regenerative tourism’:
Going beyond the concept of ‘sustainable tourism’ which focuses on neutralizing tourism’s negative impact on the planet, ‘regenerative tourism’ is based on adding a positive impact to the local community and environment. Its successful implementation requires a shift in mindset about what going on holiday really means in today’s changing society...
Finally, there are indeed some great ideas out there to ‘reinvigorate the tourist industry’ – such as this Rural Tourism Action Plan from VisitEngland. It’s from some years back – and could do with another look at…?