“Famous people are often lauded for using their public image to raise awareness of environmental issues and causes.”
“Would it help East Devon’s efforts to promote green issues and to get people involved if local celebrities also got involved?”
Looking back at Earth Day, do we need celebrities to promote green issues?
There have been several pieces in the media highlighting what celebs have been doing these last 24 hours:
Fox News shows a little scepticism:
And perhaps they are right to be sceptical:
When in 2020 Prince William teamed up with conservationist David Attenborough to launch the Earthshot Prize, Deutsche Welle looked at how famous people are often lauded for using their public image to raise awareness of environmental issues and causes – and asked if these campaigns make any difference:
Awareness is not enough
Many campaigns that feature celebrities focus on raising awareness rather than on concrete action — which, for researcher Olmedo, raises a further problem in identifying effectiveness. “Reach should never be a success outcome,” she says. “Many campaigns say they reached a certain number of people on social media. But there has been a lot of research that shows that simply giving people information does not mean they are actually going to remember it or act upon it.”
But anecdotal evidence from campaigns may suggest reach can make an active difference. “Our VIP video is by far the most watched on our social media channels,” McCormack from German Zero says. “People respond to it very directly. A lot of volunteers of all ages heard about us through that video.”
However, some marketing studies have shown that celebrity endorsement of a cause or product can distract from the issue itself, as people only remember the person, not the content of what they were saying…
Nevertheless, would it help East Devon’s efforts to promote green issues and to get people involved if local celebrities also got involved?