The Town Council, together with the Chamber of Commerce, has rebranded the town:
The Tourism and Economy Committee presented its Interim Branding report to the Town Council, following the setting up of a special Tourism Promotion Strategy task force:
Councillor Louise Thompson and Jessica McDonald of Voyage Travel Marketing gave
a presentation resulting from the work the Tourism Promotion Strategy TaFF had
carried out on branding. Members were asked to consider the new branding for Visit
Sidmouth in time for adoption in the new Town Guide and marketing for 2020.
The Herald was there and gives an excellent summary of the report, including:
Mrs McDonald , of Voyage Marketing … said it was all built on five brand pillars. Each one covers all the town’s initiatives and events that tourists can enjoy.
‘A not so hidden national treasure’ – focusing on the town’s location on a Jurassic coast world heritage site, within an area of outstanding natural beauty and on being easily accessible compared to places like Cornwall.
‘Soul soothing coastal reboot’ – all about the sea and the relaxing nature of a holiday by the sea.
‘Green in colour and green in nature’ – all about the open green spaces and the town being sustainable.
‘Do everything or nothing at all’ – includes all the town’s activities for all types of holiday makers.
‘An endearing Devonshire town’ – all about local pride and the community welcome you feel when visiting Sidmouth, highlighting the range of independent and family-run businesses. Another key component of this pillar highlight what Sidmouth doesn’t have.