How to transform a town.
The Sidmouth Nub News has been doing its bit to help high street businesses:
Covid-19: LIVE list of Sidmouth shops and businesses operating during second lockdown | sidmouth.nub.news
And many businesses are themselves doing their bit to promote themselves online:
Winstone’s Bookshop takes on Amazon | Sidmouth Herald
In fact, there’s a new online buying and delivery system to help such businesses, especially in these times:
Shop online, shop local and get your shopping delivered – Vision Group for Sidmouth
But could Sidmouth do more?
This is called a ‘virtual high street’.
The Guardian looks at the phenomenon:
Online Black Friday will be a stiff test for the virtual high street
… but a ‘seismic’ shift in Covid shopping habits will mean a cold Christmas for the actual high street
The virtual high street has already gone into overdrive: online sales are up 58% in the second week of November compared with the same period last year, according to internet industry body IMRG.
Online Black Friday will be a stiff test for the virtual high street | Retail industry | The Guardian
And the Mail carries a video:
Video: Business owners transform Lancashire town into virtual high street | Daily Mail Online
Colne’s Virtual High Street, Free Delivery Service and Click & Collect hub launches in a ‘bid’ to support Colne High Street this Christmas. – Colne Bid
And many other places are doing it, to name but a few:
York Virtual High Street | Facebook
Virtual Highstreet | sudbury-council
Virtual High Street – East Sheen Village