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A virtual high street for Sidmouth?

  • by JW

How to transform a town.


Sidmouth High Street with bunting and flags

The Sidmouth Nub News has been doing its bit to help high street businesses:

Covid-19: LIVE list of Sidmouth shops and businesses operating during second lockdown |


And many businesses are themselves doing their bit to promote themselves online:

Winstone’s Bookshop takes on Amazon | Sidmouth Herald


In fact, there’s a new online buying and delivery system to help such businesses, especially in these times:

Shop online, shop local and get your shopping delivered – Vision Group for Sidmouth


But could Sidmouth do more?

This is called a ‘virtual high street’.


The Guardian looks at the phenomenon:


Online Black Friday will be a stiff test for the virtual high street

… but a ‘seismic’ shift in Covid shopping habits will mean a cold Christmas for the actual high street

The virtual high street has already gone into overdrive: online sales are up 58% in the second week of November compared with the same period last year, according to internet industry body IMRG.

Online Black Friday will be a stiff test for the virtual high street | Retail industry | The Guardian


And the Mail carries a video:


Video: Business owners transform Lancashire town into virtual high street | Daily Mail Online

Colne’s Virtual High Street, Free Delivery Service and Click & Collect hub launches in a ‘bid’ to support Colne High Street this Christmas. – Colne Bid


And many other places are doing it, to name but a few:

York Virtual High Street | Facebook

Virtual Highstreet | sudbury-council

Virtual High Street – East Sheen Village

Studley Virtual High Street | Enjoyably Studley