Four Elms Fruit Farm wins gold at Taste of the West

The Herald reports on a Sidmouth business which continues to win awards – and which is very much a local concern:

They use local people to harvest the fruit, which must be handpicked.

Previously, they supplied the big supermarkets but the demands for size and colour were demoralising and the fruit travelled huge distances to centralised processing depots.

“There was no job satisfaction in it. I want the consumer to buy our fruit and say it tastes like I remember with real flavour and texture,” Richard said.

They now only supply local Waitrose supermarkets and smaller outlets. It’s a match that suits the ethos of this family business much better and the latest awards show it’s working.

 

Mark Smedley, Sam Howe, Sue Smedley, Trevor Vincent and Richard Smedley toast their success.

 

Sidmouth apple growers toast success of award-winning juice

 

 

 

   
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