We’ve been here before:
Outside of London buses are expensive, unpopular and quality is poor
And it’s not getting any better, according to today’s Guardian:
Local bus fares in England increased by 71% between March 2005 and March 2018, according to DfT statistics. Yet in London prices of single tickets have arguably improved in value: in 2005, a single zone-one fare for Oyster card users was £1. Fourteen years later it is £1.50 to travel anywhere in the whole city.
‘Massively unfair’ gulf in bus fares between London and rest of England